Privacy Policy

Updated: January 24, 2019

Read about the kinds of information that are collected when you visit this site, and how that information can be used. In addition to the information on this page, McMaster University also has a Terms of Use & Privacy Policy.

If you have any questions, please contact Oanh Kasperski.

Who We Are

This website belongs to the DeGroote School of Business. DeGroote is the faculty of business at McMaster University.

Google Analytics and Advertising

The sites on the and domains, including this one, and some other sites associated with the DeGroote School of Business, use Google Analytics. Some information, such as the pages you visit, your IP address (which implies location), and other browsing-related data, is sent to Google. Google may set and read cookies in your browser.

Learn more: How Google uses data when you use its partners’ sites or apps

We use Google Analytics data to analyze how people use the site and to make improvements. Google provides a tool for opting out of Google Analytics in case you don’t want to participate.

We also use Google advertising cookies on your computer. They allow us to link data from Google Analytics and Google Adwords. This allows us to show more specific advertising to groups of people who have taken certain actions on our website (or groups of people who are similar). This is called remarketing. These ads may be displayed in search results or on other sites across the internet.

You can opt-out of seeing personalized Google ads using your Google account settings. (There may also be similar settings for ads on mobile apps.) You can also control some of the information Google uses to show you ads.

There are other tools you can use to opt-out of the collection and use of information for ad targeting. For example, visit the Digital Advertising Alliance Consumer Choice website for more information and one such tool. (European web visitors may find the Your Online Choices website helpful.)

Conversion and Third Party Tracking

We also use tracking methods to help us understand how people interact with pages after they arrive from specific sites or ads. For example, we can collect data about what people do on our sites after they click an advertisement or promoted post on a social media platform. It can also help us tailor content for people who have visited our site before.

Third parties, including Facebook, Twitter, and LinkedIn, may use cookies, web beacons, and other storage technologies to collect or receive information about visitors from our sites and other sources on the internet. They use that information to provide measurement services, track conversions, and to serve ads based on a person’s interests, past behaviour, or other demographic information. They may also use device identifiers to identify which devices people use and to serve ads to them on their different devices.

There are tools you can use to opt-out of the collection and use of information for ad targeting. For example, visit the Digital Advertising Alliance Consumer Choice website for more information and one such tool. (European web visitors may find the Your Online Choices website helpful.)

More information:

Your Submissions


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

If you leave a comment on some parts of the site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies last for one year.

Visitor comments may be checked through an automated spam detection service.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

Feedback Forms

When a visitor fills in a feedback form on this site, the submitted information is sent to staff at the DeGroote School of Business by email.

Feedback forms sometimes ask for specific permissions. For example, a form may ask for permission to use the submitted information on the website (with attribution). By selecting the check box beside a permission option, the visitor is saying it is alright to use their submission in that way.

Information from feedback form submissions may be retained indefinitely.

Embedded Content From Other Websites

Pages on this site may include embedded content (e.g. videos, images, articles, social media posts, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Other Cookies

We may also set and read cookies in your browser for administrative purposes. For example, we may use a cookie to see if you’ve already taken a specific action on the site. We don’t store personally identifiable information in those cookies.

Your Data Rights

If you have submitted feedback, a comment, or created a social media post which appears on this site, and you no longer want it to do so, please let us know by emailing and we’ll remove it from this site.

If you have left comments on this site or submitted a feedback form, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you associated with this site. This does not include any data we are obliged to keep for administrative, legal, or security purposes.